Ireland’s Agri’Culture’

 The Irish love all things green, Guinness and owning land for centuries. Situated in the Atlantic Ocean, this small island based economy with the United Kingdom and European Union at its door steps is trying to embrace its strengths and leverage their farming culture. Ireland is a place where the connection of food and farming have aligned, but the Irish farming culture comes with both opportunities and challenges.

What is a farming culture? I would suggest that it includes many similarities to other farming nations, a closeness to the land, a desire to produce quality food with the care and respect of the environment and encompassed by a strong desire to live this rural lifestyle. However, this definition falls far short; it is a one sided notion because it only encompasses those involved, invested and committed to food production; it does not include the greater population, a problem faced by North American agriculture.

I cannot confirm that all of Ireland’s people support farming or even care, but what is clear, the Irish buy their green branded food. Irish food companies all seem to be a part of the lean, green, Irish marketing machine making use of brand qualities of food safety. Most impressively is the Food Academy at SuperValu whereby small, local Irish food products earn shelf space at this major supermarket chain.


Systematically and strong agricultural education and vocational training system for farmers were evident at our visit to Ballyhaise Agri College. It was suggested that an older generation of farmers lack many sorts of sophistication to make changes in their business; compounded by the fact land is rarely traded. Farmer have not been forced to adapt, but through education from the agriculture governing body, they are looking to train farmers, enhance their knowledge as a direct link to facilitating change. I do question how long the Irish people will support farmers and are willing to put their tax money to keep them in the country side?

Agriculture was the major engine of the Irish economy for the past 10 years; supporting the economy as it faltered through the deep recession. Instead, agribusinesses developed market opportunities to export food, namely dairy products. The Nuffield Farming Scholars were presented the Irish vision of farming, FoodWise 2025; a document with 350 recommendations, adopted by the government of Ireland to support further growth and focus on certain sectors; namely dairy with a goal to double output over the next 10 years. A great concept and framework supported by politicians is noble; however, I do question if being entirely dairy centric is the most appropriate strategy. But whom am I to say, no such strategic document on the future of agriculture Canada exists.

Understanding the complexities of the European Union farm support systems is complex, but Ireland’s government has developed a property tax savings for farmers willing to rent their land whereby the rental land income will be tax free; this scheme will allow the land to be used more intensively, allow farmers to increase productivity and support the long tradition of family land holdings.

It has been a fascinating week understanding my assessment of a farming culture, one with long tradition of land ownership and agriculture, understanding Irish consumer’s desire for locally grown food, supported by a government that knows full well it was agriculture and agribusiness that got them through the past recession. Irish agriculture is enjoying a renaissance of sort; in that the farm to fork is alive and real, from farmer through to consumer.

What Is Your Goal?

ConferenceArriving in Cavan, Ireland at the start of the Nuffield Contemporary Scholars Conference, I set a personal goal; to live in moment and ‘feel’ Nuffield.

The description of my life; husband, father, turkey farmer, banker and now 2016 Nuffield Scholar and all of the above, although impressive to some, it is a constant balancing act and at times a struggle. Life is full of goal setting, planning and executing. Some would ask why or how do you do it? But for me, it is just my life; I love challenges, tackling goals and proving to people that I can attack and accomplish the desired results and making sure my fulfilment of their expectations are met.

Nuffield as different, it is not just about writing the report or giving the final presentation, it is about the living the program, not just accomplishing it. Our conference facilitators made it clear, we would stretch our beliefs and understanding of ourselves.

In a room full of 75 strangers where I would prefer to sit with my back to the wall, observe, judge and then strategically decide who I might go and connect; this approach was blasted away in a mere minute at the conference. We were all tasked with mapping out our lives, full of high points, low points, and everywhere in between. These events, known as turning points were then shared in small peer to peer groups. It stretched my personal boundaries, of being unemotional, tactile, and direct. Talking to strangers about my life made me uncomfortable and vulnerable; but it worked. The exercise in the end, forced the entire room of scholars to realize we all have a back story and needed to trust our fellow Nuffield Scholars.

It was clear, the first day was to be spent on introspection, refection and determining our personal path was charted by events along our journey of life. In the end, bigger questions about our Nuffield experience which lied ahead were asked:

What does Nuffield expect of me as a Leader? What do I expect of myself? What actions am I committed to for myself? What actions will I stop doing?

Although questioning goals for Nuffield may be personal in nature, the facilitators continually press all scholars to use a method known as cooperative thinking to engage and share with others and focus communication with peers at all times. The second day wrapped with an interactive activity confirming that I am ‘The Analyzer’, one who does not particularly do well with emotional people; this will come as no surprise to many, I am sure.

This awareness of people, thinking more positively, being conscious of others personality or their own back story will allow us today, and in the future to engage, function and develop as leaders in our community.

As a person that is always focussed and determined, I am convinced that Ireland was meant to host my Contemporary Scholars Conference. It has been an environment which has put me at ease with my peers, allowed a group of 75 strangers to find commonality and truly start friendships for life. Perhaps it has been the Irish hospitality and a pint of Guinness at the end of the day where we all come together as a group to laugh and solve a few of global agricultures problems.

So as peers, business owners, clients, friends, I encourage you, set a goal that you might not otherwise consider, but in setting the goal, understand that perhaps the journey is as important as the goal itself.

The Analyser

What Is A Nuffield Scholarship?

The storied Nuffield program stems from one mans vision to educate farmers in agriculture practices by sending them afar to learn and engage with the ‘best of the best’ and then return home to share their knowledge. That man was a wealthy entrepreneur, William Morris also known as Lord Nuffield. It was following the Second World War when the UK population was struggling to rebuild, including a need for an improved domestic food production system. Then, like today, scholars chose topics meaningful to themselves, often involving production techniques, farming practices, environmental concerns or like my topic, more of a market focus.

Although the original endowment which funded Common Wealth scholars has depleted, scholars used to spend 6 months abroad working on farms. Convincing my family that leaving for 12 weeks over 1.5 years is a great thing, I suspect if I had the conversation about a 6-month placement in the UK would be a very short conversation. Today, the Nuffield Agricultural Scholarships are independent programs operated by countries in Australia, New Zealand, UK, Ireland, Holland, France and Canada. Now based on private funding, Canada is that of a growing organization operated by a volunteer board with a recently appointed part time Executive Director.

Since my announcement of a 2016 Nuffield Canada Scholar, I have met with local stakeholders whom share a common interest in my topic. Having met past and current scholars the Nuffield AGM in November, it demonstrated the mix of diversity and backgrounds in Canadian agriculture linked to Nuffield.

As I arrive in Cavan, ‘The Bread Basket of Ireland’ to meet the 75 current scholars from around the world at the Contemporary Scholars Conference, conversations are sure to be interesting. This conference was held in Canada three years ago and will be in Brazil next year. The focus is to highlight issues in agriculture; technology, health and well being of farmers, European Union policy, but also leadership development. I look forward to learning about the competitive sectors of Irish agriculture and particularly how poultry farming fits within the EU, no doubt there is sure to be many conversations on the state of the dairy sector. I have scheduled a few personal visits related to poultry including local turkey farms.

Canadian scholars are expected to travel for at least 10 weeks, 4 of which are consecutive. My travel includes the Global Focus Program, one of five offered. I will travel with 8 other scholars in for 7 weeks in June and July to Australia, Singapore, India, Qatar, Turkey, France and USA. The balance of my independent travel will occur with trips to western Europe and USA.

Throughout the Nuffield journey, I have made commitments to share the experiences and personalities I meet along the way and bring a perspective to Canadian agriculture from out an outside view. I look forward to speaking to farm and community groups about my experience, but through social media, Twitter, Facebook and my Blog, ongoing communication is a must. To wrap up the scholarship, I will prepare a formal written report, likened to a mini thesis.

None of this would be possible without the Scholarship award from Nuffield Canada, but also private support from local industry and business relationships and importantly are the personal support that I have received from my family. So as the program ramps up over the next while, have a read, send me a message or let me know what you think.

As a condition of applying, my wife Kathryn told me: ‘You cannot apply if I can google the answer’. I look forward to sharing my travel experience, but also creating thoughts, questions and insight you otherwise might not considered.

“The Why”

Why? The re-occurring question…. Well, this is my attempt at answering with what I know now..

I am invested; that is the over-riding reason why I applied to be a 2016 Nuffield Canada Scholar. It is about my family, our business, my family’s businesses, my clients businesses and our Canadian industry and all of the people linked through rural communities and the supplier community; I am invested on many fronts in supply management.

As the application deadline loomed in April 2015, so too did the impending trade talks which would potentially affect our supply managed commodities; with that in mind I applied by asking the bigger questions of ‘what if’.  Although that short term question of instability created by global trade pressure may have appeared to pass for the time being, the bigger question of how supply management continues to evolve in Canada is top of mind.  As such, I have refined my thoughts:

“Evaluating poultry markets to ensure Canada’s supply management system is efficient & innovative.”

Given the recent trade announcements and apparent stability, now is the time to ensure our systems are remaining relevant, efficient and ultimately meeting the needs of all members in the value chain from the farmer to the consumer.

As other geo political pressures mount, be it the need to feed the 9 Billion people by 2050 or the aggressive export plans for my fellow pork and beef producer to market into Asia, I think it is very relevant to ask the questions ensuring our system that is nearly 50 years old remains relevant for the next generation of farmers with ever so increasing consumer demands.

The goals over the next 18 months include extensive travel plans through Europe, Asia, Australia and North America; asking the questions about market organization, the role orderly markets and farmer/processor/consumer relationship are evolving and the affect it has back on the farm.  Through open communication, looking outside the daily lens of Canadian agriculture; my goal is to shed light on how our system can continue to meet the needs of the Canadian market.

The Nuffield program was introduced to me a few years ago by local farmers and friends; having followed the program with interest, I was amazed to see the progress individuals made in their own lives but also in their local peer group around them by giving back their gifts through speaking, coaching and encouraging leadership in Canadian agriculture.

So as I embark on this journey, I go as ‘Clair Doan – Nuffield Scholar’ I still have in my head these questions – Why apply, why now, why not wait, why would you do this?

In life there is no perfect time to do anything; however it is through the support of my wife Kathryn, my children; whom seem too young to comprehend, my employer, my family and friends; I am eternally grateful.


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